Even in our brave new world where tweets are creating new words and new uses for existing words, like tweet, there is still a limited pool of words relative to the number of businesses clawing for the shores of recognition. While I'm not sure what we all did before "hangry" and "manspread", there's only so much "Microsoft" and "Verizon" to go around. Couldn't we all do without the mouthful that is "Travelocity"? Do we need "blogebrity" and "thighvertising"? In the struggle to be "more unique" (I've heard it) than the competition, atrocities are committed against language.
Ghastly portmanteaus aside, capitalism and branding pollute (not to be confused with "brand pollution," an oft-misused advertising buzzword which is also part of the problem) by appropriation as well, and are the ruination of lovely words like ruination.
What's the solution to the pollution? Find the higher ground before we all drown? Maybe I'll just take up CrossFit.